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The Gita Bra and Gwyneth Panty in green silk worn on a model



Personal Appointments & Fittings:


Appointment with Araks Yeramyan, founder and creative director.

Book a color consultation / fitting with Araks Yeramyan, founder and creative director. During your appointment, Araks will help you discover your ideal size and recommend a selection of styles and colors that best enhance your unique beauty. Don’t miss out on this special opportunity to immerse yourself in the world of Araks.


Appointment with a fit specialist

Book a private appointment in store with one of our fit specialists. During your appointment our fit specialist will guide you through the latest collection, assist you in discovering your perfect fit, and recommend styles that best suit you and your needs. Update your lingerie drawer, get ready for vacation or a special event, or try something new. We're here to help you find pieces you'll love.


98 Thompson Street, NYC 10012  |  See On Map 

Store Hours:
12pm - 7pm, Monday through Saturday
12pm - 6pm Sunday

+1 (929) 672-9605


We are excited to announce our first store in New York City, bringing our love of color, quality craftsmanship and beautiful clothes to you directly.


Designed to personalize the digital experience by allowing you to shop the collection in person and find your perfect fit, the store stocks the latest lingerie, lounge and swim collections along with classic colors.

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